Experiências dos feirantes e consumidores na feira livre de Bonito de Santa Fé - PB: propostas educacionais para o ensino de Geografia.

Abstract

The open-air market is characterized by its great relevance in the socio-economic and cultural life of many Brazilian municipalities, assuming various important roles in the local economy, sustainable consumption, and community relations. Therefore, this study aimed to analyze the perceptions of vendors and consumers regarding the open-air market in Bonito de Santa Fé – PB and to propose a lesson plan about open-air markets for implementation in geography classes. Thus, the methodology adopted for the research was qualitative and exploratory, using structured interviews with vendors and consumers of the open-air market, with questionnaires as the main data collection tool. The questionnaires were qualitatively analyzed to identify aspects related to production, consumption, and organization in the market. The results indicate that vendors face significant challenges related to poor infrastructure, lack of regularization, and competition with other markets. On the other hand, consumers value the diversity of products, affordable prices, and the quality of products offered in the market. The analysis of the results highlighted the economic importance of the open-air market for the municipality, as well as its relevance in preserving local culture and promoting more sustainable consumption practices. The discussions also highlighted the need for public policies that support the development and regularization of open-air markets, ensuring better working conditions for vendors and satisfactory shopping experiences for consumers. Moreover, developing the lesson plan that includes content about open-air markets in the educational curriculum helps teachers better understand the importance of addressing this topic in their classes, taking into account all the geographical aspects the subject encompasses. Furthermore, these lessons aim to promote greater awareness in society about these highly relevant spaces.