GOMES, T. A.; http://lattes.cnpq.br/8486682723415105; GOMES, Tamara Alves.
Abstract:
The open-air market is characterized by its great relevance in the socio-economic and
cultural life of many Brazilian municipalities, assuming various important roles in the
local economy, sustainable consumption, and community relations. Therefore, this
study aimed to analyze the perceptions of vendors and consumers regarding the open-air
market in Bonito de Santa Fé – PB and to propose a lesson plan about open-air markets
for implementation in geography classes. Thus, the methodology adopted for the
research was qualitative and exploratory, using structured interviews with vendors and
consumers of the open-air market, with questionnaires as the main data collection tool.
The questionnaires were qualitatively analyzed to identify aspects related to production,
consumption, and organization in the market. The results indicate that vendors face
significant challenges related to poor infrastructure, lack of regularization, and
competition with other markets. On the other hand, consumers value the diversity of
products, affordable prices, and the quality of products offered in the market. The
analysis of the results highlighted the economic importance of the open-air market for
the municipality, as well as its relevance in preserving local culture and promoting more
sustainable consumption practices. The discussions also highlighted the need for public
policies that support the development and regularization of open-air markets, ensuring
better working conditions for vendors and satisfactory shopping experiences for
consumers. Moreover, developing the lesson plan that includes content about open-air
markets in the educational curriculum helps teachers better understand the importance
of addressing this topic in their classes, taking into account all the geographical aspects
the subject encompasses. Furthermore, these lessons aim to promote greater awareness
in society about these highly relevant spaces.
