Mapeamento e análise da cadeia de suprimentos de uma empresa distribuidora de bebidas.

Abstract

Due to the current scenario in which organizations are inserted, it is necessary to use strategies that guarantee their success, considering a market that is constantly growing and rapidly evolving, and increasingly competitive. In this sense, logistical efficiency along the supply chain are important factors and, consequently, help companies to deal with the current situation. One of the methods that can be used to assist in supply chain management is chain modeling, which is carried out through the application of several strategies, in order to evaluate how the integration between the links that compose it occurs. Given this context, this study aims to map the supply chain of a beverage company, located in the interior of Paraíba, taking into account aspects related to its suppliers and customers. To this end, a bibliographic review on the research topic was carried out in order to obtain more knowledge about it. Subsequently, a questionnaire was prepared for a semi-structured interview with the owner. After that, the modeling of the supply chain began. As a result, the supply chain was mapped through the application of three strategies: location, relationship level and mixed. Thus, carrying out this research allowed the organization to have a systematic view of the entire chain, encompassing the location of the various links and the level of relationship between them.