Gestão de riscos na cadeira de suprimentos: estudo de caso no setor de confecções.

Abstract

The fashion market continues to grow globally, with an annual growth rate of 11.4% and a forecast revenue of R$1 trillion by 2025, despite environmental and economic challenges. In Brazil, the sector generates R$229 billion annually. The rapid adoption of the fast fashion model allows for efficient supply chain integration and short product life cycles. Logistics is crucial to maintaining competitive advantage, balancing agility and cost minimization. However, many companies face challenges due to disconnected supply chains and slow processes. The complexity and risks of supply chains, such as failures and variations in demand, are often underestimated, affecting competitiveness. This study investigates the main risks in the supply chain of a women's clothing company, with the aim of identifying, classifying and proposing strategies for mitigation. To this end, the study's methodological procedures are associated with the prioritization of urgent activities, highlighting the logistics sector as essential for production and the focus of improvements, presenting preventive and corrective actions, considering effectiveness, cost and feasibility to mitigate risks and optimize ordering and distribution operations. As a result, the research seeks to optimize the production process and support the transition from the traditional model to fast fashion.