SILVA, E. F.; SILVA, Erica Ferreira da. (BrasilCentro de Desenvolvimento Sustentável do Semiárido - CDSAUFCGUniversidade Federal de Campina Grande, 2022-04-07)
In a market where competition is the watchword, the customer sets the rules. Customer
satisfaction will likely bring loyalty, consequently profitability for the company, in addition to
new market opportunities. Therefore, ...