Uma década do Programa Matutando Solos e Agroecologia: investigação avaliativa das contribuições para a educação em solos e o desenvolvimento rural.

Abstract

Communication is the basis of development and radio is still the most widely used means of communication among rural dwellers. The aim of this research was to describe and evaluate the educommunication proposal of the Matutando Solos e Agroecologia programme, a university extension project that since 2012 has been socialising knowledge about the soil, in an important dialogue for and with rural people, about conservation practices and agroecology. The methodology adopted was a case study and included data collection from various sources, such as academic publications, social networks and programme records, as well as an evaluation of the adaptations made during the pandemic. The results show that Matutando has fulfilled its mission of disseminating conservation practices and promoting agroecology, valuing farmers and strengthening local identity. The active participation of farmers and the adaptive approach were key factors in the programme's success, demonstrating its ability to bring technical knowledge closer to the daily reality of rural producers. In conclusion, the Matutando Solos e Agroecologia programme has established itself as an essential tool in rural communication and educommunication that for over a decade has acted as an effective agricultural radio broadcasting strategy for Cariri farmers, facilitating the dissemination of technical knowledge and promoting sustainable practices. Its educational and participatory approach not only strengthens soil education, but also values local culture and the knowledge and activities of rural people. Broadcasting should therefore be encouraged as a means of information to promote rural development.