Abstract:
Taking into account the importance of Public Interest Communication for the
citizen, it intends to present a new instrument for the dissemination of matters
of public interest to the employees of an article organisation who, before the
working relationship, are citizens. To achieve the proposed objective, an
empirical study was conducted, through semi-structured interviews with
communication and marketing managers, who presented their questions on
topics related to Internal Marketing and Communication of Public Interest. An
analysis of the opinions of a literature, with a diagnosis, a proposal for the
disclosure of a public interest, presenting a new possibility of transmission of
public interest, the Internal Marketing.
