O marketing interno e a comunicação de interesse público: uma análise empírica.

Abstract

Taking into account the importance of Public Interest Communication for the citizen, it intends to present a new instrument for the dissemination of matters of public interest to the employees of an article organisation who, before the working relationship, are citizens. To achieve the proposed objective, an empirical study was conducted, through semi-structured interviews with communication and marketing managers, who presented their questions on topics related to Internal Marketing and Communication of Public Interest. An analysis of the opinions of a literature, with a diagnosis, a proposal for the disclosure of a public interest, presenting a new possibility of transmission of public interest, the Internal Marketing.