(Re)tratos do Nordeste brasileiro na Revista Veja.

Abstract

This paper presents an analysis of the discursive approach to the unfolding drought in northeastern Brazil made by SEE magazine articles published in issues 654, 780 and 1545, the years 1981, 1983 and 1998, respectively. Taking as theoretical and methodological grant some precepts of Durval Muniz de Albuquerque Junior and Michel Foucault are some meaning effects caused by the images and the language used in the preparation of materials for the purpose of demonstrating how the vehicle also becomes responsible for the naturalization of a condition climate and continuity of discourses that support for building and / or reproduction of stereotypes about the region and its inhabitants. Given the scope of the public see and therefore able to exert influence on the thinking of his readers, we call attention to the fact that information is not synonymous with knowledge and, therefore, we propose to discuss prejudice and stereotypes related to the people and the region present in the discourse of the subjects, indicating how and where some flaming embers in a given moment can continue firing.