Garagem orgânica : uma inovação social agroecológica de Teresina (PI) a partir da perspectiva do design de serviço.

Abstract

This work aims at developing an action for production of a Design for Social Innovation guided by Design Service, centered on an agroecological initiative in the city of Teresina (PI), the Garagem Orgânica group. The research’s goal was to carry out a detailed observation of the service system of this initiative and, based on the information collected, co-create ideas of a strategic nature for the operation of the examined group. This project is justified through the areas of Service Design and Design for Social Innovation, since agroecology has been supporting the emergence of social innovations in different regions of Brazil, often inserted in service offering systems. By means of agroecological complexity, these services propose possibilities for confronting contradictions and challenges arising from industrial agri-food production that degrades the environment, maintaining indefinitely a scenario of socioeconomic inequality and devaluation of local cultures. This work presents itself as an applied project, having as its basis, a phenomenological approach, exploratory objectives, abductive logic and, as a field of investigation, the method of Design Science Research. The methodological procedure was divided into four stages: the first stage involved analyzing the reference context of Garagem Orgânica current service system; the second stage focused on diagnosing and co-creating exploratory ideas based on the information collected in the previous stage; next, a strategicallyoriented service concept was co-created, and finally, an evaluation was carried out along with the proposition of guidelines for Agroecological Service Design. Thus, using Service Design as a tool to implement a Design for Social Innovation process made it possible to characterize the actions already developed by Garagem Orgânica; identify the profile and preferences of the users of the offered services; analyze the service system; develop evaluations of the actions already implemented by the organization; co-create ideas for the future of Garagem Orgânica, and propose guidelines for Agroecological Service Design.