A influência de elementos semióticos na consecução dos propósitos do design da informação: um estudo de caso em processos de concepção de infográficos e visualização de dados.

Abstract

Within what humanity produces, information can be considered one of its most valuable and dynamic products. Therefore, it becomes relevant to investigate means that facilitate the transmission and understanding of the messages contained within it. A promising medium for this purpose is infographics, an artifact commonly used by journalists and information designers, for instance. Thus, the overall objective of this research seems feasible: to propose recommendations for the production of infographics and data visualizations from a semiotic approach, aiming to fulfill the purposes of research, planning, and configuration—i.e., the purposes of information design. To achieve this, an exploratory-descriptive research was conducted using a qualitative approach, supported by a visual, semiotic, and relational analysis sheet as a specific instrument for data collection, organization, and analysis. The study focused on the processes involved in the creation of infographics. After identifying the influence of semiotic elements in two stages of the objects, it is generally recommended to always gather information about the target audience and build or expand knowledge about the types of graphs that can be worked with, the target audience, the theme of the message, and the context in which it will circulate. Regarding the planning purpose, it is recommended to focus on the generation of symbols and indices. As for the configuration purpose, it is advised to prioritize icons and symbols, the latter of which can have a more global or specific symbolic character for each production.