Satisfação dos clientes de tratores agrícolas.

Abstract

This work has as objective to diagnose the satisfaction level of users with the agricultural tractors, considering their brands and the satisfaction level of the agricultural tractor enterprise clients in Santa Maria region and nearby cities. The research was carried out through a questionnaire application to the agricultural tractor owners of 14 Central Depression cities, including 125 rural properties. In the end of this work, it was concluded that John Deere and Massey Ferguson brands present some advantage in relation to the satisfaction of clients, independently of the tractor potency category . Related to the enterprise satisfaction, John Deere (Verdes Valles) has the best levels of satisfaction.