CAVALCANTI, A. M. L.; CAVALCANTI, Ângela Maria Lopes.
Abstract:
The study is an analysis of the commercialization of family production, based on a research developed in Agreste Paraibano, specifically in the municipality of Lagoa Seca. The main concern was to understand the Yuta that happens at the moment of commercialization. What are the reasons, objectives, strategies and weapons of the producers and intermediaries in the process? What economic, political and cultural results are the different actors achieving? From then on, it was sought to identify solutions to strengthen the Iuta. Cooperative or Cooperative? In one way or another, it is necessary to have solid associative structures that are in the interest of all producers, and for this, a greater integration and participation of the group is necessary, defining and deciding what suits them best. The option chosen to present these relationships was dialogue. From the material collected during field research and bibliographical research, it was possible to have family producers, intermediaries and academic intellectuals participate in a debate. In this debate, I tried to act as an articulator, provoking, challenging, confirming and illustrating the conversation. Thus, family producers, through the strengthening of organizations for commercialization, can see their best paid efforts through the sale of their products.