ARAUJO, K. L.; http://lattes.cnpq.br/4831808538229531; ARAÚJO, Kaiame Leite.
Résumé:
The present work, in its support, presents theoretical - methodological questions of how the fair
has been developing and resisting over the years, in the face of new forms of
imposed by capitalism. Thus, the work is based on a case study
of the city of Barro, Ceará, which in the last 15 years
temporal) have suffered considerable shrinkage, but somehow resists forms of
competitiveness. Having as a general objective, to investigate the retraction factors and the
strategies of resistance of the free fair of the city of the Barro-CE. We will tackle at work
issues such as the trajectory of the fair, showing its insertion in the lower economy circuit,
following its temporal history, from the macro to the micro, thus showing its
importance for local economy and its role in urban development, starting with the
relation of those who make the fair, as consumers, marketers and fixed merchants. For
to finish the discussion, we will show the forms of resistance found in it, where we bring
factors that cause it to recede and how it has been facing this problem. The search
was developed in the period from October 2017 until February 2018, where they were
analyzed, interviews, questionnaires, demographic data of the municipality, through the
of fifty involved, being they, fairgrounds, consumers and merchants.
fixed. We hypothesized: The Free Fair of Barro - Ceará has been suffering a retraction in
the emergence of new competing markets; Although suffering retraction at the Fair
mechanisms of resistance related to space as a place of
a local alternative of commercialization of local production; The realization of investments
public services that would enable better conditions for the fair contributes to the
strengthening of the Free Fair and as a general objective "Investigate the factors of retraction and
resistance strategies of the Free Fair of the municipality of Barro-CE ", using the
qualitative and exploratory scientific method.
