Figurativizações discursiva da velhice no texto publicitário

Abstract

The present study aims to develop a research on the meanings of aging constructed by the discourse of advertising. Specifically, we aimed to analyze some advertising texts aimed at the dissemination of beauty products indicated for rejuvenation, to identify whether such texts construct and move about aging and ways in which discursive and ideological formations they fall. We aim to also see if there is evidence of building an identity for old age. We know that no discourse is neutral, free, it reflects the way language embodies the ideology and how ideology manifests itself in the language. Thus we intend to analyze the advertising discourse, the representation of old age that is formed within this discourse and its relationship with the exterior, from the basics of Discourse Analysis French orientated.