Desenvolvimento de um aplicativo on-line para o aperfeiçoamento do fluxo de vendas de um empreendimento da cidade de Monteiro-PB.

Abstract

The business market has undergone significant changes in its structure. The development of technological innovations that are increasingly advanced are transforming the way of marketing products and services. Faced with this scenario, e-commerce or e-commerce has emerged as a new form of negotiation, so that large or small companies can sell virtually and obtain competitive advantages. In the midst of market competition, organizations need to seek strategies and tools that make them differentiated and competitive. The objective of this work was to analyze the structure of an organization and to develop an online sales application in order to improve the sales flow of the company. To this end, the methodological principles were based on bibliographic research, market analysis and application usability testing of the application, in order to visualize the usability of the same. With this, it was possible to obtain positive results regarding the degree of user satisfaction, which reached a mean of 98.57%, implying a high probability of commercial acceptance of the application.