A influência dos perfis fitness em redes sociais sobre o comportamento dos consumidores.

Abstract

The fitness market has had a significant increase in recente years. Associated to this, the emergence of numerous fitness profiles in social network has generaed discussion about the influence that they exert on consumer behavior. One of the main of these profiles is to get guidance regarding training, feeding and lifestyle. It perceives, therefore, the need to assess consumer behavior in these profiles, given that many of them advertise product / fitness services. In that sense, the objective of this study was to identify the perception that fitness consumers have about the influence of the fitness profiles, in social network have on their consumer behavior. In terms of methodology, there was a survey of descriptive through a structured questionnaire available online platform (Google docs.). We used descriptive statistics, whose form was relative frequency correlating consumer behavior step referred to. Through the analysis, it can be concluded that, through the perception of the investigated, fitness profiles on social networks influence on consumer behavior through the following stages of the PDC: recognition of needs, information search, evaluation of pre alternatives -Purchase, purchase, consumption and post-consumption evaluation.