Análise dos fatores de influência na escolha do curso de administração da UFCG.

Abstract

In order to identify which factors influence the choice of undergraduate students, a quantitative approach is used in this study, through the application of questionnaires among the students of the business management course of the Federal University of Campina Grande - UFCG. Recurring factors in the decision-making factor for course choice. The questionnaire used was adapted from Bomtempo (2005), which presented 32 variables, the sample was collected among students from the 1st to 4th semester of the course, resulting in the collection of 126 valid questionnaires. The data were tabulated and analyzed using the SPSS software with the application of the Exploratory Factor Analysis (AFE), the grouping culminating in 5 factors of choice, being: prestige and success, professional improvement, taste and personal identification, family influence and market of job. By means of the result of the 5 factors, the mean and the standard deviation were calculated, in order to better understand which variables present greater weight in the choice of the students of the course of business management.