Comunicação interna – um estudo de caso no centro de atendimento João Rique Ferreira SESI - PB.

Abstract

Over the years, the Internal Communication (IC) has been receiving increasing attention by managers of the companies. This enhancement results from the spread of the ideology that employees need to be properly informed about the goals of the organization, as well as everyday matters such that rumors are not disseminated. Enabling this process are those of communication tools, which act as catalysts in this process, allowing that there is a synergy intraorganizational. Thus, the present Supervised Intership Report has to analyze the IC processes in Social Service for Industry’s (SESI) institution, João Rique Ferreira (JRF), located in the city of Campina Grande - PB. To achieve this goal, the methods used to collect the data were participant observation, literature and exploratory research. Therefore, the exploratory phase of the research was based on Caleiras (2015) and Souza (2004) adapted models with a non-probabilistic convenience sampling, consisting of employees of the company under review. To collect data, questionnaires were answered in person, resulting in 47 respondents in total. Pursuant to, the results of this phase shows that the company study despite having different means of formal and informal communication, some employees do not feel fully informed about the organization of events, nor are used the tools and integration of actions in its entirety. Also were identified using fifteen internal communication tools. However, it is necessary to adopt new forms of more interactive communication and new practices, so it was suggested to "Fique por Dentro," the CAT João Rique Ferreira’s Blog, the campaign "Compartilhe" and the inclusion of the financial status customer in the Sustainability Report. Accordingly , it is concluded that the CAT JRF , need to place internal communication as one of its priorities , giving it a strategic status , so that the benefits from the improved flow of information will transpose the organization itself, generating reflections in the external and highlighting the company in the provision of services