Modelo de negócio social para o jogo Sério Caçaaedes.

Abstract

The diseases caused by Aedes Aegypti vector represents an important social problem in Brazil.This work presents a social business model to the serious game CaçaAedes, developed by Atelier de Computação e Cultura research team from the UFCG to help fight Aedes Aegypti. A Busines Model CANVAS was created for the game. Results from tests with users (players) and entreprenneurs demonstrated that the game and the proposed social business model was approved to use it as an social entreprenneurship approach and to optimize blended learning procedures on public health themes.