ANDRADE, Á. A.; http://lattes.cnpq.br/3211574542060051; ANDRADE, Állysson Albuquerque.
Resumen:
The management of knowledge within organizations as a way to reshape the
organizational culture, to share experience and enhance learning, in search of proposals
for improvements that leverage the organizational development and direct the strategic
planning is widely known by managers, researchers and theorists across the world.
However, the implementation of a strategy of KM often causes internal resistance due to
the character of organizational reform. The Standing Program Evaluation - SPE is an
organizational unit of UFCG that uses a strategy for Knowledge Management and
Learning to conduct an institutional self-evaluation, managing the knowledge and
planning improvements to the University. Thus was set the general objective of this
work which is to describe the strategy adopted by the KM in the institutional evaluation
of the SPE UFCG. For this we used the case study as research method, with
characteristic exploratory and descriptive, and its design is to search bibliographic and
documentary. Data were collected through the SPE documents and semi-structured
interview and analyzed so qualitatively. The study's findings point to the excellent
performance of KM in reaching the objectives of the SPE, confirming the key role of
knowledge in organizational development and collective learning. This work will
contribute to future research the use of KM in public universities, which do not have
enough work, despite being an area of extreme importance for these organizations.
