Elaboração de um plano de marketing como instrumento de ampliação de mercado da empresa Bredle Confecções.

Abstract

The current business environment of intense competition in all markets, impose some imperative for businesses, will need about the practice of marketing. However, some organizations, especially the micro and small enterprises, not yet discovered the power of marketing. Thus, the marketing, more specifically the marketing plan, try to help companies cope better with the increase of turbulence in the environment, more intense competition and increased technological changes, developing the marketing actions that allow results. Considering the above, the Bredle Confecções give clear indications to remain always well informed about the market to trace actions that allow their growth. Thus, the objective of this work is to develop a Marketing Plan for Bredle Confecções to maximize their strengths and minimize its weaknesses, contributing concretely to the expansion of this market. The method adopted was characteristic exploratory and descriptive, and data were collected through literature searches and observations about the activities undertaken during the internship. In general, the main conclusions of this study suggest that the company analyzes the actions proposed in the plan to achieve the consolidation and expansion of its market.