BARROS, D. L.; http://lattes.cnpq.br/1402980979598863; BARROS, Daniela Leão.
Resumo:
As the context of the current business environment is highly competitive, global and
changeable, where proactivity is required, rapid response and innovative businesses to ensure
survival in the market, realized that the organizational culture combined with the orientation
client become indispensable condition for creating competitive business advantage. Thus the
study aims to analyze the extent to which the elements, performance and customer orientation
are present in the organizational culture of a manufacturing enterprise. For this was a
descriptive and exploratory research in an industry of furniture and mattresses of Campina
Grande, based on surveys and bibliographic data, where the population studied was composed
of six high-level executive positions in the company. The main findings show that found the
company's performance has little to do with the same organizational culture, which has few
elements of the customer orientation and is focused on internal processes, creating a
vulnerability of the company in the market.