ARAÚJO, G. P.; ARAÚJO, Germano Pereira.
Abstract:
This research essentially aimed to speculate about the competitive structure of the retailer
sector related to automotive parts in Campina Grande in the manager’s perception. To achieve
this main objective, three specific objectives were necessary to follow: first, to identify the
competitive strategies used by the companies; second, to know the competitive forces
involved in the sector; and third, to recognize the predominant forces in the sector. In relation
to the methodology, we classify it as explanatory and descriptive, whose sample was the
retailer commerce of automotive parts for light vehicles in Campina Grande. Among 15
companies concerned in the research, we received responses from 13 of them. Through a
questionnaire, we asked the managers about their perception of the competitive forces acting
in the sector, and we concluded that the most important ones are: the rivalry between the
companies, the clients’ power in trade and the menace of the replaceable products.
