BEZERRA, A. K. G.; http://lattes.cnpq.br/3758878371663831; BEZERRA, Ada Kesea Guedes. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM CIÊNCIAS SOCIAISUFCGUniversidade Federal de Campina Grande, 2006)
The present work has the objective to analyze how Lula's public image during the 2002 presidential elections was built. Aware that the the analysis of a politician's public image who has been active for more than two decades ...