Empreendimento sócio-educacional: inclusão através do curso pioneiro de língua brasileira de sinais (LIBRAS) para a comunidade ouvinte de Campina Grande - PB.

Abstract

The survival and profitability of organizations always lived in constant threat due to high competition in the market, but now an issue that is attracting greater attention and consideration by them is the fact that companies and institutions that do not raise awareness for the new social issues, will find a difficult environment of acceptance by society. The current economic environment is increasingly demanding that the Entrepreneur creates new and differentiated strategies that offer competitive products and services politically correct, and responsibly providing new forms of social inclusion and awareness. Within this inclusive group, highlight the deaf, seeking equal rights, especially in the labor market is organized in associations and movements that fight for their rights, not only as people with special needs, but as customers, employees, entrepreneurs, entrepreneurs , or in any position and / or position that a person considered as normal (listener) plays in society. Considering these initial considerations, this study aimed to analyze and formulate general design of a new course of LIBRAS to society with the desire to spread this language, by teaching courses for institutions and society in general, thereby enlarging the network of knowledge about deafness. In terms of methodological procedures, initially used a form of qualitative research is in configuring mode Participatory Research conducted in the city of Campina Grande, Paraíba, the Association of the Deaf of Campina Grande (ASCG). Data collection was performed in two stages, initially had contact with the group of instructors of ASCG, through meetings and then was made to obtain data through a semi-structured interview, which sought to know through the testimony the instructor of the Association, the creator of course, as she saw the creation of the course for the community hearing of Campina Grande and vicinity in the spread of sign language. The achievement of the results allowed to point that the practices and actions reveal the trajectory of the course and participants, developed from that experience, more depth in a project aimed mainly at expanding public and private institutions take the commitment to access the Language of Signs nature as the Brazilian legislation. Therefore, we believe that the proposed new design was suitably attractive to the dissemination of the course, presented as targets for expansion and negotiation, to which various partnerships were formed in order to better promote the public various situations and environments that the company needed and used to LIBRAS, creating a more interactive and pleasurable for all.