Comunicação e tomada de decisão nas pequenas e médias empresas: um estudo de caso.

Abstract

The present work approaches the subject of the communication inside of organizations and companies, as well as the derived relationship of this process in the hierarchy organizational evaluating the personal computer-company Zezinho Eletrônica and Armarinho, placed in the Queimadas municipal district, in the state of Paraíba, looking for to demonstrate as the communication and the information aids in the interaction process between the employees and the bosses, evidencing the quality that this interactive process possesses as well as the defects that the same possesses, as well as to show the effective agents of that process, the decisors, and as the same ones they filter the information to take decisions. The data of that case study were collected through the application of questionnaires with the employees of the referred company and agreements in a qualitative way, being, therefore, exploratory and descriptive. The analyses indicate that is so much necessary the implantation of communication strategies external with internamente in the company study object, in order to facilitate the taking of decision and to have access to the opportunities of business that he/she assists the needs of the company.