Marketing de serviços: análise do nível de satisfação dos postos de combustíveis credenciados ao sistema Visanet em Campina Grande.

Abstract

Today's marketing is essential for businesses. With this statement one raises the question of the importance of marketing to organizations. There is currently a general concern of companies to keep up with the complex and harsh changes of the market, technological advances, new laws and public policies. In reality, Companies should have a global concern for all technical and but the sophisticated and hard-to-understand customer changes ultimately guides the management of companies facing the market. In this changing context, it can be said that the importance of marketing extends to as it encourages companies to show that their obligation is to delight, meet and meet the expectations of their customers, thereby creating loyalty through continuous satisfaction with your products and services. Service marketing proposes that companies should offer competitive differentiation, thus offering high quality services quality and decreasing spending and increasing your productivity. In this context the quality assumes an important role in providing high quality services that can meet the needs of expectations of its internal and external customers. Based on these statements, a report was developed that sought to identify possible failures and successes in providing services to Visanet affiliated companies belonging to the fuel sector in Campina Grande.