MAYER, B, R.; MAYER, Benício Ribeiro.
Resumen:
Today's marketing is essential for businesses. With this statement one raises the
question of the importance of marketing to organizations. There is currently a
general concern of companies to keep up with the complex and harsh changes of the
market, technological advances, new laws and public policies. In reality,
Companies should have a global concern for all technical and
but the sophisticated and hard-to-understand customer changes
ultimately guides the management of companies facing the market.
In this changing context, it can be said that the importance of marketing extends to
as it encourages companies to show that their obligation is to delight,
meet and meet the expectations of their customers, thereby creating loyalty through
continuous satisfaction with your products and services. Service marketing proposes that
companies should offer competitive differentiation, thus offering high quality services
quality and decreasing spending and increasing your productivity. In this context the quality
assumes an important role in providing high quality services that can meet the needs of
expectations of its internal and external customers.
Based on these statements, a report was developed that sought to identify
possible failures and successes in providing services to Visanet affiliated companies
belonging to the fuel sector in Campina Grande.
