SANTOS, C. F. A.; SANTOS, Charles F. A. dos.
Resumo:
The process of economic globalization forces companies to include in their
strategies work methods that add superior value to your customers' vision,
differentiate them from the competition through efforts of integration and collaboration of the
involved in order to remain competitive in the market.
Technological changes, the breakdown of trade boundaries, the demands of
among others, have become fundamental factors for the elaboration of
strategies that best adapt to constant changes in the markets. In case of
In the cement market, an efficient distribution system that
delivery times through lowest possible cost.
Effective customer service is not only achieved through efficiency in
internal work processes but also through a distribution system
enabling products to be delivered when, where and under the conditions that customers
wish.
In this competitive dimension, the distribution system involves not only the activities
internal logistics but also other activities that generate value for the customer, so as to
from operational-only to strategic management.
In view of the importance of the distribution system in the development of
economic growth, especially Itapessoca Agro-Industrial S / A - Campina
Large, this study aims to identify and describe the integration of the activities of
distribution and marketing activities carried out by the target company so that it can assess the
performance of their activities, so as to maximize their competitiveness and
consequently its growth through better management of logistics resources and
marketing.
Covering all activities and based on industry standards, research
seek to formalize the segmented concept of distribution networks. It will be an attempt to
measure the integration of activities that assist in the development of the
reduce nonconformities and create distribution strategies
competitive differential.
