Diagnóstico do sistema de distribuição da empresa Itapessoca Agro-Industrial S/A – Campina Grande/PB.

Abstract

The process of economic globalization forces companies to include in their strategies work methods that add superior value to your customers' vision, differentiate them from the competition through efforts of integration and collaboration of the involved in order to remain competitive in the market. Technological changes, the breakdown of trade boundaries, the demands of among others, have become fundamental factors for the elaboration of strategies that best adapt to constant changes in the markets. In case of In the cement market, an efficient distribution system that delivery times through lowest possible cost. Effective customer service is not only achieved through efficiency in internal work processes but also through a distribution system enabling products to be delivered when, where and under the conditions that customers wish. In this competitive dimension, the distribution system involves not only the activities internal logistics but also other activities that generate value for the customer, so as to from operational-only to strategic management. In view of the importance of the distribution system in the development of economic growth, especially Itapessoca Agro-Industrial S / A - Campina Large, this study aims to identify and describe the integration of the activities of distribution and marketing activities carried out by the target company so that it can assess the performance of their activities, so as to maximize their competitiveness and consequently its growth through better management of logistics resources and marketing. Covering all activities and based on industry standards, research seek to formalize the segmented concept of distribution networks. It will be an attempt to measure the integration of activities that assist in the development of the reduce nonconformities and create distribution strategies competitive differential.