Aplicação da roteirização como apoio à logística reversa: estudo de caso em uma distribuidora de bebidas do Cariri Paraibano.

Abstract

In the face of turbulent market enterprises seek strategies and tools to excel in business competition and survival . From this, a case study was carried out in a beverage dispenser in the Cariri region of Paraíba, focusing on the acquisition and distribution of a specific product which is water flagons of 20 liters. The aim of this study is to analyze all the chain link, i.e., from the industry up to the customer. Thus, it was possible to analyze logistics costs, script used, and reverse logistics, enabling the deployment of new routes driving lower costs and improved performance. So, it was found out that reverse logistics utilization reduces the product cost in 98.13% every load of 564 20-liter-flagons. This value would improve product value, adding to this environmental issues avoiding that they can pollute or contaminate the environment. Thus, routing tied with reverse logistics in addition to creating economic routes using Excel and Google Maps, also showed advantages to the company, reducing time, worker fatigue, vehicle wear, and logistics costs, reducing 11.7% per month, presenting competitive advantages for the organization. Finally, it was observed the advantages of routing and reverse logistics utilization for companies seeking to lower logistic costs and allowing better product prices, achieving efficiency and effectiveness.