Proposta do planejamento estratégico e gerenciamento de projetos para implementação de uma empresa no ramo alimentício do cariri paraibano.

Abstract

Strategic Planning shows the best way forward organizations by objectives formulation for the choice of action and its implementation, taking into account the internal and external conditions to the company, aligned with the Project Management presented as a set of processes such as initiate, plan, execute, control and close, it has been shown to lead to implementation of organizational strategies. Thus, after the perceived difficulties that the company study shows, this paper seeks to propose and implement some components of the Strategic Planning and propose Managements project bringing together a set of processes obtained from the good practice guide PMBOK- 4th edition as well as tools to support Open Project, for the purpose of implementing a company in the food industry in the city of Sumé-PB. The products Dona Bina is a company in the planning stage, this has physical space and equipment for production, but the same does not have methodologies and tools that support the phases of the project so that it reaches the desired it is possible implementation.