Análise da distribuição e comercialização de carnes e peixes da feira central de Campina Grande - PB.

Abstract

This report aims to expose the results of the research carried out at the Central Fair of Campina Grande - PB. This research that was conducted in the period from July 30, 2002 to August 30, 2003, aimed to verify how the variables: distribution channel, marketing process and value chain are processed in the commercialization of meat and fish in the Central Fair of Campina Grande - PB. The research object population consisted of suppliers, marketers and consumers of the meat and fish segments of the Central Fair of Campina Grande - PB. 101 questionnaires were applied, 18 for suppliers, 30 for for the fair marketers and 53 for consumers of the sample chosen during the period proposed. This questionnaire provided information about the chain profile of value of the segments and studied and their qualitative characteristics.