Impacto da crise financeira internacional na criação de riqueza das empresas brasileiras com ações na carteira teórica do índice da bolsa de valores de São Paulo.

Abstract

Every company has different goals and outlines ways for you to reach them. Among the various goals you have, there is the economic one, this one lately, is being given greater emphasis, it is necessary that this be set as primary objective in the organization. The quest for knowing whether the funds invested in an organization are being effective, brought up a modern approach, using indicators that analyzes the performance of companies and reveals the potential wealth creation on the part of the same. EVA, a registered trademark of Stern Stewart & Co., shows that the funds invested are being effective, shows the ability to generate wealth from one company, provides information that support the process of decision making, whether for internal or external users. EVA is not only an indicator of economic performance, but a management model that guides the organization always in search of greater profit, using fewer resources, making it more effective. However, before the internal factors that contribute to success and longevity of a company, there are the external and unforeseeable and uncontrollable by the organization that can disturb the contemplation of the same goals. The example of external factors, it is said the financial crisis of 2008/2009 which brought impacts on business as it pertains to the scope of its purposes. Given these considerations, this study aims at identifying the impacts caused by the financial crisis of 2008/2009 in wealth creation of non-financial companies listed on the Index of the Stock Exchange of Sao Paulo in 2008, a period of euphoria crisis . Collected data and information necessary for the developments of the calculation of the indicators, there was triangulation of data so that offers better understanding and clarification of the goal mentioned above. Therefore, it was noted that the crisis has impacts on business, as this affected the activity and economic expansion of the organizations. To do so, they experienced periods of recovery in order to circumvent the consequences stemming from the crisis.