Plano de negócios para Bruno Ótica.

Abstract

This work aims the development of a Business Plan to an optical sector company, located in the town of Queimadas-PB. The specific objectives are to describe the characteristics of the company and the business, study the market and competitors, define marketing actions, analyzing the profile of customers, competitors and suppliers. Thus, objectives, goals and methods were defined in order for the business to achieve success in the market. The methodology used in this research was developed from a semi structured script proposed by SALIN et al. (2005). The search result is the business plan itself, which will guide the BRUNO OPTICS to progress and remain in the market.