Análise da viabilidade econômica de uma operação de distribuição de mercadorias na região do cariri paraibano.

Abstract

In today's business environment, logistics and activities have gained more space for its strategic importance. Thus, the activities related to physical distribution of goods become important sources of competitive advantage for companies, even in contexts where the main limiting factor concerns the long distances between the source and the destination of the goods. Therefore, this study aims to determine the economic viability of a distribution operation in the Cariri paraibano, more precisely in the city of Monteiro and surrounding cities. The research is characterized as qualitative and quantitative, descriptive of this kind being conducted through a case study. In this sense, using a financial control tool called Profit and Loss Statement (P&L), expenses relating to the current model of delivery were raised. In addition, two other alternative distribution models were tested in a hypothetical way in order that their economic efficiency was calculated. Such models are known as Cross Docking, considering the outsourcing of activities to deliver a logistics operator and also the Transit Point, which consists of hiring employees residing at the destination point of the operation. At the end of this paper, we describe the reasons why the company decided to change the format of your operation and adopt one of the models tested over the current model hitherto practiced. Additionally, some performance indicators will be analyzed months after implementation of the project in order to support the decision.