COSTA, J. E. S; http://lattes.cnpq.br/9336506236851294; COSTA, Juscianne Ellem Silva.
Resumo:
With globalization, all companies had to modernize and find competitive advantages over
other peers, such as Corporate Social Responsibility programs. Thinking about it, the
beverage industry, in which competition is increasing and any differentiation causes the
company stands out against the others, opted for the use of these strategies. To illustrate this
importance, was performed a case study in a company of this industry which has a Direct
Distribution Center in Campina Grande-PB. The main goal in this study is to identify the
employee perception about the actions and policies of Corporate Social responsibility (CSR)
using the Three-dimensional Model of Carroll (1979). Such policies are considered, by the
Organization and its employees, as a competitive advantage. To substantiate this report was
made a detailed literature review on the issues related to CSR. Subsequently, a questionnaire
was applied between the collaborators, dividing the four dimensions of the model in thirteen
categories, in which were interpreted the average, standard deviation and variance. The
research had an exploratory, qualitative-quantitative and descriptive nature and, in its final
comments, sought to make a general analysis of the results achieved, indicating the points in
which the company studied need to develop and what categories it already stands. These
analyses were conducted through the responses of their employees. Through the three-
dimensional cube were analyzed the following dimensions: categories of social responsibility,
behavior and social responsibility responses and actions and programs, in which, for
employees, the company excels in ethics, defensive behavior and consumption, respectively.