Diagnóstico das percepções de responsabilidade social empresarial a partir do modelo tridimensional de performance social: o caso de uma empresa do setor de bebidas.

Abstract

With globalization, all companies had to modernize and find competitive advantages over other peers, such as Corporate Social Responsibility programs. Thinking about it, the beverage industry, in which competition is increasing and any differentiation causes the company stands out against the others, opted for the use of these strategies. To illustrate this importance, was performed a case study in a company of this industry which has a Direct Distribution Center in Campina Grande-PB. The main goal in this study is to identify the employee perception about the actions and policies of Corporate Social responsibility (CSR) using the Three-dimensional Model of Carroll (1979). Such policies are considered, by the Organization and its employees, as a competitive advantage. To substantiate this report was made a detailed literature review on the issues related to CSR. Subsequently, a questionnaire was applied between the collaborators, dividing the four dimensions of the model in thirteen categories, in which were interpreted the average, standard deviation and variance. The research had an exploratory, qualitative-quantitative and descriptive nature and, in its final comments, sought to make a general analysis of the results achieved, indicating the points in which the company studied need to develop and what categories it already stands. These

analyses were conducted through the responses of their employees. Through the three- dimensional cube were analyzed the following dimensions: categories of social responsibility,

behavior and social responsibility responses and actions and programs, in which, for employees, the company excels in ethics, defensive behavior and consumption, respectively.