Tipologia de redes e estratégia competitiva: um estudo comparativo entre a rede Compre Mais e a rede Smart de supermercados.

Abstract

In a business scenario where uncertainty and competitiveness dominate the market relationships, business networks emerge as mechanisms to increase competitive advantage and continue to act as a solution to the market. Alliances between small firms guarantee the reduction of risks posed by the market, while enhancing the synergy of relationships between participants of the networks. These alliances gaining important market areas, setting out in various types to meet the needs and generate income for underdeveloped regions, encompassing all sectors of the economy. Following these strategic orientations, the small grocery are banding together and forming alliances as a way to survive in the market. Thus, this study aims to examine the alignment between the network configuration and the competitive strategy adopted by both networks supermarket retailer Paraiba. This analysis was based on the typology of networks proposed by Hoffmann et al. (2004) strategy typology and Miles & Snow (1978). Methodologically, employed as technical literature and collecting data based on secondary data from the monograph of Alves (2009), the dissertation de Oliveira (2007) and updated articles on the networks. From this perspective, the results show that there is an alignment between the network configuration and the strategies used by the networks, when doing the comparison between the networks and the characteristics of a network is considered ideal for the retail sector, the two networks was the most appropriate study Buy More to the network.