Responsabilidade social Empresarial: um estudo de caso na Coopnatural.

Abstract

From beginning of its emergence in Europe, the theme of Social Corporate Responsibility (SCR) is attracting entrepreneurs and consumers to a new form of development based on sustainability and social policies. Currently, to cover much of the world scenario, the role of business is adhering to the constant changes in the business world, since it is composed of major challenges. This research had as main objective to analyze the challenges in adopting a policy of social responsibility the company Coop Natural. To this end, we used a theoretical base grounded in the vision of the principal authors of the area and applied the conceptual model presented by Ashley (2005) enabling to identify the strategic position in incorporating CSR in their business-society relations, the author also contributed in their strategic directions facing each stakeholder group. This research resulted in a case study in Coop Natural (Cooperative Production of Cotton and Allied Textile Color of Paraiba state), where he applied a semi-structure with the president of the cooperative, getting to know more deeply about the management of corporate social responsibility, the relationships established with its stakeholders and the dimensions that are affected in some way in business-society relationship. Through the data obtained, it was possible to identify levels of ethical challenges that this company is confronted by his discourse on CSR, noting that the company is between levels 1 and 2 of the proposed model, the company soon fulfill the law and meet the expectations of current.