ARAUJO, S. B.; ARAUJO, Stella Belmiro de.
Resumen:
Corporate Social Responsibility - is an emerging concept in the context of the
Industrial Revolution, but is still a topic under construction in the literature, due to
dynamics in which it is inserted. CSR has had major impacts on the business,
causing changes in goals, strategies and their own corporate culture. This new
behavior of organizations becomes a key differentiator for the professional insertion
in the labor market, causing a competition between professionals. Faced with these
changes emerges the need of a competent professional and updated these
transformations require academic training a wider knowledge of the CSR concept.
This study has been presented to support this dimension as general objective the
perception of students graduating in the administration of UFCG, about the content of
Corporate Social Responsibility. The relevance of this study is to provide an analysis
to clarify the issues surrounding this subject to understand the conflicts in the
articulation between academic and vocational training. For both problems lies in their
knowledge gap that introduces the content worked within the Academy. In terms of
methodological procedures, the study has a qualitative exploratory and descriptive,
using a data collection interview, based on social indicators of the Ethos Institute,
structured self-administered, with open and closed questions. From the results is
possible to raise the emergence of a closer look by the Academy in the gaps in
responses from students, graduates who take the name of education institution as a
reference for academic and about to enter a competitive market. Given what was
exposed was noted that the research had to analyze the results to explain and
provide support to the research problem formulated and the proposed objectives.
