Características e práticas gerenciais de empresas inovadoras: um estudo de caso no SEBRAE/PB.

Abstract

In the current world of business, organizations are living the so-called "Age of Information", where the market is increasingly changing, flexible and competitive, requiring greater capacity for adaptation and innovation of organizações.Neste context, innovation is the factor as essential to survival, competitiveness and sustainability of business. Thus the study is organized into five subsequent chapters namely: Introduction, identification of the company, Rationale theoretical, methodological procedures and results. The research aimed to identify the innovative capacity of the Sebrae / PB, by the application of the model CPGEI - characteristics and management practices of innovative companies, proposed by Oliveira and Candido (2007). The model was applied in CPGEI Sebrae / CP, as a way of assessing their innovative capacity. The methodology used is a descriptive and exploratory. The analysis of the characteristics and management practices are conditioned dimensions strategy, physical environment, communication, organizational structure, performance as a team, people, innovation and technology, and organizational learning environment. The confirmation of the majority (over 50% ¨) of the dimensions allows classify a company as innovative. The data collection has been by questionnaire and no participant observation, and the data were analyzed in order quantity. Mere positively evaluated were: strategy, organizational structure, performance as a team, people, innovation and technology and organisational learning. Mere negatively evaluated were: physical environment, communication and environment. This study, through the proper analysis, shows that the Sebrae / PB is a company with characteristics and management practices typical of innovative businesses.