SILVA, Jocélia Francisca de Souza.
Résumé:
In the course of history the definition of the term entrepreneurship has undergone some changes, even with the passage of time, this issue come to prominence in academic studies and gaining more space in the business world. In Brazil the number of entrepreneurs has been growing year after year. This study aims to evaluate the marketing, economic and financial availability for opening a clothing factory in the town of Queimadas-PB, through the preparation of a Business Plan. Methodological aspects, the research is typified as being a descriptive and exploratory study with regard to the tactics, the research is characterized in two ways: literature and case study. For this work, questionnaires were applied in order to identify the profile and behavior of potential customers. The analysis and processing of data in relation to the quantitative approach, an eminent importance of instrument was used, the business plan tool created by SEBRAE which was of great value to this study, as with respect to qualitative approach, analyzes were made of informal talks with potential suppliers and customers of the company. The study enabled the confirmation of the availability of the project at the opening, as second shows the business plan, the project is profitable, has profitability and have an investment return within in a short period of time.
