ANDRADE, K. K. B.; ANDRADE, Kelvenn Kleber Benicio.
Abstract:
This study aims to analyze the activities and innovation adopted by two companies that
develop their activities in the city of Campina Grande - PB are oriented to achieve
sustainable principles. For this purpose, there was a qualitative study of exploratory next
to two companies, one in the chemical sector industry, manufacturer of concentrated
cleaning products and other industry of the footwear industry, a manufacturer of items
that have the technique of magnetic therapy. Data were collected through the application
of interviews and direct observation through a technical visit every industry studied in
order to observe the activities and innovative practices are in fact aimed at sustainability
as the conceptual model proposed by Hansen, Grosse- Dunker & Reichwald (2009). The
results allowed to confirm that the companies surveyed develop some practices aimed at
developing targeted innovations for sustainability, however contemplate superficially
each dimension of the research model used in this work and that they still need to develop
their perception and attitude in As regards sustainability.
