SANTOS, P. C. B.; SANTOS, Paulo Cesar Barbosa dos.
Resumen:
The current economic scenario, with crises and recessions, causes people to have as profile features innovation and the desire to have their own business, seek alternatives to exit the market dependence and enter the process to undertake. To develop entrepreneurial thinking, what better than a business plan to guide the manager in the pursuit of ideas, knowledge of the market to dip and anticipating possible risks that may occur in the implementation of the deal. Thus, this study seeks to know the feasibility of opening a sporting goods store, the Brooklyn Sports in the city of Campina Grande, PB by drawing up a business plan. The research is descriptive and used bibliographical research to technical support. Data analysis is quantitative and data were collected through a questionnaire for market research seeking to extract information about competitors, suppliers and customer profile, following a business plan scheme proposed by Dornelas and using the Sebrae software for preparation of the plan operational and financial. From the preparation of the business plan was possible to plan properly the activities involving the business and all that encompasses financially speaking. After the analysis plan was observed a favorable setting the opening of development, since their viability indicators were positive.
