Razão e Intuição na Tomada de Decisão: um Estudo Com Gestores de uma Agência de Viagens do Estado da Paraíba.

Abstract

Understand the importance of reason and intuition in the decision-making environment of a company as well as the behavior of their managers is fundamental to this company, since allows rethink their strategic practices. This study develops in a travel agency and tourism in the state of Paraiba, which aims to analyze if in environments of uncertainty, the agency managers make their decisions through reason or intuition. This study is a descriptive study conducted in the form of a case study in an attempt to characterize the mode of decision making of managers and their influences in the organizational environment. Therefore, it was used a quantitative approach to the study problem, by collecting data from three questionnaires proposed by Guimarães (2005), which characterize the participants, the environment and the decision-making style. The results show the managers of this agency with predominantly rational decision profile.