LINS, S. N.; LINS, Suzy das Neves.
Abstract:
This paper raises the importance of the analysis of the behavior change with regard to
the perception of more apparent care of men with body and aesthetics, making a brief
diagnosis in the municipality of Coxixola - PB, since the main approach is related to
masculinity, however, the analysis demonstrates the interest of realizing the
metrosexuality among the various representations of masculinity, whether from the
conceptions of their own men or women, so that it is possible to observe the degree of
importance of male cosmetic, and the relationship with sexuality and social life of the
men of the city of Coxixola Paraíba. So while the analysis seem restricted field, the
results obtained in the "Small Remarkable" become the most exciting research, since
the male aesthetic models compared to metrosexuality not have distinctions as
extreme, as women may also have contributed to this process of behavioral change, as
demonstrated great acceptance in relation to beauty care of the male audience, since
there are still men who show timidity as it is aesthetic.
