Cultura de inovação e desempenho em inovação de produtos: um estudo de caso na empresa Cadersil.

Abstract

Through the years the innovation has proved to be an important source of competitive advantage for companies. It is acknowledged that one of the factors capable of stimulating innovative practices within an organization it’s its culture. Thus, the research aims to verify the existence of the determinants of innovation culture and its influence on performance in product innovation company Cadersil, from the model proposed by Gomes (2013). The search can be classified as exploratory and descriptive regarding your goals, quantitative and qualitative as to the nature and was conducted in the form of a case study. To collect the necessary information, a questionnaire was applied to 10 (ten) managers of the company, which contained questions that calculated in five dimensions of culture of innovation (strategy, structure, support mechanisms, behaviors that stimulate innovation and communication) and the two dimensions of performance in product innovation (efficiency and effectiveness). It was evident that the determinant communication is what is most present in Cadersil, and its culture of innovation, albeit timid, positively influences their performance in product innovation.