PEREIRA, M. C.; PEREIRA, Mireille de Cassia.
Resumen:
The issue of entrepreneurship has been widely discussed in Brazil in recent year old. For this reason, several factors contributed to the solidification of entrepreneurship as a global phenomenon, leading people to discover new niche markets and open his own business, for safety and financial independence, especially given the opportunities identified in one context heating in the economy. Given the objective of these work placements is to evaluate the marketing and economic feasibility of a small business venture in the garment industry located in municipality of Lagoa Seca city PB. With regard to methodological aspects, the research is descriptive and exploratory, and specifies in the case of this study, the exploratory type to have been performed in order to know the various aspects related to the consolidation and formalization of the business in question. Thus, the preparation of the Business Plan based on the model of SEBRAE allowed, with the support of techniques such as observation and market research, obtaining the indicators of viability, profitability, profitability and payback period, and other information about the possibility of establishing the venture in study. Still used the method of literature review, in order to achieve the studied subject from sources already developed, and characterize a case study, the which allowed for an examination rich in detail and depth about deploying the enterprise. Some unstructured interviews were conducted, seeking an informal survey on the possible acceptance and the possibility of stability of the existing enterprise, though not formalized. The study performed led to confirmation that the company is an evident enterprise that presents viability in its formalization and consolidation.
